Founder Invents Herbal Encapsulation
Enrich International becomes the first company to successfully encapsulate and market herbal supplements.
A Tale of Two Companies
Enrich International forms in order to market herbal supplements and other natural products.
Rexall Sundown, named after original Rexall chain of American drugstores, markets vitamins and personal care products through retail stores across the US.
Scientists at the University of Santa Barbara develop a revolutionary product while researching cholesterol and partner with Rexall Sundown to commercialize Bios Life.
A New Model
After attempting to sell Bios Life on a normal store shelf, Rexall Sundown realizes a new approach is needed. Rexall Showcase launches to distribute Bios Life and other cutting-edge products through a network of independent distributors.