People who work in harsh climates often apply body lotion on a regular basis, perhaps even daily. Skin that is dried from wind, cold, or heat can be hard to treat with regular cosmetics. Some people have sensitive skin. No matter which type of climate they live in, their skin can become dry and irritated easily, sometimes even from indoor heat.
The body lotion, applied after each shower or bath, can help to seal moisture deep in the skin to keep it hydrated and supple. Also, enjoy the relaxing sensation of lotion applied to your feet, legs, or arms.