Don’t be afraid to share your own experiences online—there’s nothing as convincing as your own enthusiasm!

Keep these general best practices in mind as you share your story with others:

• Be yourself! Share your real experiences and let your personality show. People follow you because you're you — nothing sells better than genuine enthusiasm, and nothing falls flatter than a scripted pitch.
• Stand out. Watch what others in the industry are posting so you know what's already been said — then plan content that says something different.
• Post regularly. Consistent, strategic posting keeps you visible. Sporadic posting gets buried by the algorithm; a steady schedule doesn't.
• Follow the 80/20 rule. Keep 80% of your content informative, entertaining, or educational, and 20% directly promotional. Followers who enjoy your content regularly are more receptive when you do talk business.
• Use visuals. Posts with a photo, video, or graphic consistently outperform text-only posts for engagement. Add one whenever you can.
• Be responsive. Reply to comments. It shows followers you're listening, and it signals to the platform's algorithm that your post is worth showing to more people.
• Know your audience. Track which posts get the most engagement. That tells you who's actually listening, so you can create content for them instead of guessing at a general audience.
• Encourage action. Ask followers to like, comment, tag someone, or share. More engagement signals the platform to put your post in front of more people.