For many years Alex’s only focus was to earn as much money as possible. In the summer of 1997 he decided it was time for a change. His new mission would be based on developing a business that is meaningful, lasting and most of all enjoyable.  

As one of the three initiators for the Europe market, Alex started building his Bios Life® Franchise in the winter of 2001. In 2008, he became one of the first Double Diamond, Chairman’s Club members, the highest achieved rank at Unicity. 

Today, he loves spending time with people who seek the opportunity to turn their lives into a masterpiece.